Tuesday, March 06, 2007
I had to spit out my coffee today when I saw the box office numbers from this past weekend. It turns out Wild Hogs, yes, that biker movie staring John Travolta, Tim Allen, and Martin Lawrence (we'll spare having to directly associate William H. Macy with this picture), absolutely CRUSHED Zodiac by about 24.9 million.
I'll give you a minute to read that one more time.
I guess when I think about it, it shouldn't be all that surprising. I'll give Touchstone credit where it's due: the ads for the film made no attempt to mask the irony of having John Travolta and Tim Allen star in a movie about a bunch of old guys who are way past their prime and have to do something desperate to...rediscover themselves(?)
It did come off as silly and quirky, and downright odd, but I suppose that's better than whatever the hell Paramount did with promoting Zodiac. How do you promote a serious movie released on the first weekend of March without SERIOUSLY PROMOTING IT!? Why wasn't Jake Gyllenhaal everywhere the past two weeks? Why weren't there, like, seven ads during the Super Bowl? How do you not make a fuss about the upcoming film directed by the same guy who was responsible for Se7en (yes, that is technically how it's spelled) and Fight Club.
Sad thing is, this was probably Zodiac's best shot. If you're into watching box office numbers and such, it'll be interesting to see how much 300 grosses this weekend. The fan boys alone should push this thing to some record-setting numbers (for March, anyway).
I'm looking forward to the upcoming Wild Hogs sequel, which will pit everyone's favorite gang of over-the-hill bikers against, you guessed it, Ghost Rider!
I would just like to take this opportunity to offer my services to whichever company agrees to spearhead production:
I think it really captures the essence of the film.
I would also like to take this opportunity to welcome the Facebook community (all 60 of you as of this morning). I should make it clear that though there will be some original content for the Facebook group, it really only served as an advertisement. Ultimately, we'd like most eyes to land here.
Content, of course, is the key. And believe me, we're working on it.
Oh, and score one more for geeks everywhere.